Saturday, November 20, 2004

The Marketing is Off to a Good Start

Oliver Willis has started a topic with the idea of creating a Brand Democrat. I couldn't help but nod my head to a few of these points. I particularly like the "What happens in your bedroom, stays in your bedroom," one.

Of course, this marketing campaign is potentially in danger of skewing off into territory that Democrats decry of corporate marketing, namely saying what sounds good rather than what the product delivers. The quotation ads are where it is the most obvious. From the JFK quote, as part of the hallmarks of a liberal:

Someone who welcomes new ideas without rigid reactions...

Or the FDR qutoe about freedom of speech. There have been enough stories about hostility on college campuses and vandalism of Republican offices during the election, both to deafening silence from Democratic leadership, to show that the Democratic Party has fallen prey to ideosclerosis (hardening of the ideology) just as much as Republicans have.

Via Atrios

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