Tuesday, June 21, 2005

SUV Guilt? Yeah, Right

Not a bad idea to sell emission credits to consumers equal to the emission production of their cars. I am surprised at the surprise voiced by the founder of TerraPass, Tom Arnold (no relation, I believe).
Not surprisingly, few SUV drivers have been buying them. Most have gone to owners of fuel-efficient cars that produce relatively few pollutants.

That initially surprised Arnold.

"We fully expected to target SUV drivers with SUV guilt," he said. "It just doesn't exist"

To put it succinctly, Duh. Wouldn't you think that anyone who would feel guilty about driving an SUV would avoid buying SUV's? Where there might be more of a market would be Baby Boomers who own vintage cars that are grandfathered out of most state emissions programs. Just a suggestion.

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