Was This Headline Necessary?

The body of the story is almost entirely about Wal-Mart and other retailers pledging aid and extablishing drives at their stores. You know, corporate america acting as members of their communities and showing that they care about their customers beyond sales.

Hard to tell from the headline:
Wal-Mart closes 123 stores from storm

Of course, its Wal-Mart, so you just know there are only base motivations involved.