Word of Mouth and the Future of Serenity

A quick thought on the advertising and reviews for Serenity. I don't think that the movie was all that strong in character for someone who is coming into it cold. If you are hoping that big box office is likely to help resurrect the show, then you have to be really careful not to over-hype this. Box office is only half of the equation, the other half is going to be the rate at which box office drops after the first week. I would recommend that fans don't flood the theatres the first week (that goes particularly to multiple viewings the first weekend) and instead save their Serenity binges for the second week. A huge drop off after the first week will be taken as their not being a significant market beyond the series's fanbase.